Elegance Forged from Fire: From Casing to Keepsake

April 23, 2025

The story behind the piece that started it all.

From Shells to Significance

Some jewelry begins with gold.
Ours begins with grit.

Before it rests against your skin, before it becomes a conversation piece or a quiet reminder, every M&P creation starts at the range—fired, spent, and empty.

We take it from there.

Because we believe the things that once carried force can carry meaning. That beauty isn’t about perfection—it’s about transformation.

We don’t just make jewelry. We make reminders. Of strength. Of survival. Of fire you walked through and came out shining.

The Process: How a Bullet Becomes a Keepsake

Each piece begins with a real, fired casing—never faux, never ornamental. These are shells that were meant to be discarded. We see something more.

1. Lathe Work – Cutting It Down to the Core

We hand-cut every casing on a lathe, transforming it from a full shell into just the head stamp—the part that tells its story. That single circle of brass carries the mark, the caliber, the legacy.

2. Darkening the Text – So the Story Stands Out

We darken the stamp by hand to ensure the text is crisp and easy to read. You’ll never miss the detail—because the detail is what gives it meaning.

3. Crystal Setting – A Little Sparkle, A Lot of Strength

Each head is set with crystals to balance edge with elegance. It’s not glitter—it’s grit, refined. Power that catches the light without shouting for attention.

4. Finishing Touches – Stainless Steel & Celtic Accents

We use stainless steel chains and nickel-free alloy bases, crafted for durability and everyday wear. Some pieces also feature woven Celtic elements, symbolizing strength, eternity, and the quiet wisdom of women who’ve been through it and come back stronger.

This is what it means to take something spent—and make it spectacular.

The Necklace That Started It All

It wasn’t a business plan. It was a moment.

I was learning sporting clays with my dad, cleaning up spent shells at the station. I paused, held one in my hand, and asked,

“What happens to all these?”
He looked at the pile.
“They go in the dumpster.”

And I thought—No. Not this one. Not anymore.

That was the spark. And the very first piece I made was the Annie Necklace—a 12-gauge Remington shotgun shell, cut down, polished by hand, and reborn with a crystal center.

Named after Annie Oakley, a woman who never waited for someone else to tell her what she could be. She was deadly with a gun, sharp with her wit, and elegant as hell. She stood toe-to-toe with men in a world that didn’t make room for women like her—and she didn’t shrink to fit. She aimed higher.

Annie didn’t just hit the target. She was the target:
underestimated, over-performed, and unforgettable.

That energy? That’s what the Annie necklace carries.

Shop the Annie Necklace
The original. The quiet icon.

What Power Looks Like

The Annie wasn’t just a first piece—it was the first realization that jewelry could mean something more.

It wasn’t just for the tactical crowd. And it wasn’t about politics or performance. It was about personal power.

For the women who walk into a room and don’t need to raise their voice.
For the ones who’ve gone through something hard and came out refined.
For the ones who know that elegance and edge aren’t opposites—they’re armor.

You’ve been fired up by life. You’ve been shaped. Polished.
And now? You shine.

From Casing to Keepsake

We’ve made dozens of designs since Annie. But she’s still the one that captures everything we believe in: transformation, resilience, and the kind of strength that doesn’t need to explain itself.